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The speed of Dubai’s metamorphosis is unparalleled, creating a thriving metropolis in the heart of the desert in less than half a century. Many people are likely to be dazzled by the whiteness of the sand and the scale of the skyscrapers, but it’s also still possible to step back in time with a desert safari or boat trip on the creek.

Make your holiday even more memorable, along with soaking up the sun on the prominent beaches of Dubai, enjoy limitless culinary delights in award- winning Michelin starred restaurants, some with awe-inspiring iconic views of the city. Or watch your sporting heroes take part in some of the most prestigious international sporting events around the year. Alternatively, shop till you drop in any one of Dubai’s 96 malls or souks.

On a holiday to Dubai and the UAE ancient traditions, pristine beaches and dramatic desert come together to give you a flavour of the Middle East with an added dose of modern luxury. Whether in Downtown Dubai – home to Dubai Mall, the stunning Dubai Fountain and Burj Khalifa, or exploring the new Saadiyat Island, Yas Island or the Grand Mosque in Abu Dhabi, there is always something new to see.

Look up at the daring building designs, but also look around the hidden corners of Bastakiya, an old district of Dubai close to the souks of Deira, where wooden dhows wait to head off into the Arabian Gulf to sell their wares. Meanwhile, Fujairah best demonstrates the sleepy side of the Emirates, framed by the dramatic Hajar Mountains and dotted with palm tree groves.

Shopping – From glittering malls to spice souks, Dubai and Abu Dhabi are a must for retail therapy. Visit in January for the Dubai Shopping Festival. Food & Drink – Michelin-starred chefs and a world-class culinary scene make the region a growing foodie favourite. Try Toro Toro at Grosvenor House, Nobu at Atlantis The Palm and At.mosphere in Burj Khalifa.

Desert Adventures – Enjoy desert life with a stay in a Bedouin-style camp or sample the exciting thrills of dune bashing. Sporting Events – Witness the action at the Dubai World Cup – the world’s richest horse race and in Abu Dhabi for F1 racing, world-class golf and even camel polo.

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